5 Ways to Use Your Photos and Videos to Grow Your Brand
Visual content is one of the most powerful tools in your branding toolkit. Whether you’ve just wrapped a shoot or are sitting on a library of unused assets, knowing how to repurpose your photos and videos can take your brand from static to standout. As a photographer and filmmaker, I’ve seen how clients get the most value when they think beyond the obvious. Here are five simple, strategic ways to use your visuals to grow your brand and connect with your audience.
1. Maximise Social Media Presence
It sounds obvious, but many people only post once… the day the shoot is done. The truth is, one shoot can fuel months of content. Break your videos into short-form clips for Instagram Reels or TikToks. Use stills from your footage as carousel posts or story content. Behind-the-scenes shots? Perfect for adding personality to your feed. Spread your content out, remix it, and reuse it across platforms to keep your brand visually consistent and always showing up in people’s timelines.
2. Level Up Your Website and Press Kit
Your photos and videos shouldn’t just live on social, they should be front and centre on your website. A branded header video, updated gallery, or background footage can instantly elevate how professional you look. For artists, creatives, and businesses, it’s also worth having a press kit or media folder ready to go. Including high-resolution visuals means you're prepared when opportunities for press, features, or partnerships come up and your brand looks polished from the outset.
3. Create Targeted Ads That Actually Convert
If you’re running ads online, original visual content is key. Stock footage can only take you so far, it won’t feel authentic to your audience. Use video snippets or punchy stills from your shoots to create targeted ads that speak directly to your customer or fanbase. Whether it’s a teaser for a new product, a music video launch, or a seasonal campaign, your branded content will always perform better when it feels real, relevant, and recognisably yours.
4. Use Video to Tell Your Brand Story
A single video can go a long way when used with purpose. Don’t just post and forget, pin it to your profile, use it in your email footer, or embed it in your bio link pages. A well-edited video that communicates your brand’s values, vibe, or personality can act as a visual elevator pitch. You can even take clips from one video and spin them into a whole series of micro-messages across platforms. Think of your footage as the centre of your content web, not just a one-time post.
5. Boost Your Email and Newsletter Engagement
Photos and videos work surprisingly well in email marketing, especially when paired with the right message. Add a preview image that links to a full video, or include behind-the-scenes visuals with a personal update. Emails that include visuals get more clicks and engagement, and they help remind people of your brand’s aesthetic. Whether you're announcing a new project or sending out regular updates, branded visuals keep your emails looking professional and polished.
Final Thoughts
You don’t need to shoot new content every week to build a strong brand, you just need to be smart about how you use what you already have. By repurposing your shoot assets across social, web, and outreach channels, you extend their value and reinforce your brand identity in every interaction.
If you’re planning a shoot soon, think beyond the end product. Plan ahead for how you’ll use those visuals, because that’s where real branding power lives.